Abstract: Aim: Today, new media has become one of the indispensable interaction environments within product marketing strategies. Due to its advantages such as speed, low cost, and easy accessibility, the use of vehicles with visual content in the content is increasing day by day. The new media used in the marketing of many products is also used as a means of reaching out to the masses for the marketing of weight control products from the new generation nutritional products. In this study, the place of new media usage in diet nutrition’s marketing for weight control is examined. Methods: The focus group interview was conducted with 14 participants using weight control products in this qualitative study and the motives of using these products and the effects of social media on this process were examined. Results: According to the opinions of 14 participants who participated in the research, the level of hearing from the new media for the products produced for weight control is low, but the level of the effects is high. Most users have said that they follow social media and that sharing their experiences has a positive effect on their use of the product. According to the obtained data, it can be said that the sharing made in the new media influences the users of weight control products, and the experiences transferred through social media motivate the users of weight control products. Conclusion: New media is an effective tool in the marketing of weight control products. Users are affected by the experiences shared by other users.
Keywords: New Media, Weight Control, Marketing